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November 2015

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The second concurrent staging of wire South America - 2nd International Wire and Cable Trade Fair and TUBOTECH - 8th International Trade Fair for Tubes, Valves, Pumps, Fittings and Components, confirmed the successful trade fair concept and the events’ leading positions on the South American market.

wire South America and Tubotech occupied 344,400 square feet of gross exhibit space with approximately 500 brands at the Sao Paulo Expo Exhibition & Convention Center in Brazil. The 11,000 international trade visitors attending the three-day event primarily came from the oil and gas, automotive and construction industries as well as from the metal construction and mining sectors.

At wire South America 2015, about 150 exhibitors from 25 countries presented the latest technologies from the wire and cable industry. For the first time, the trade show featured a German group exhibit with 22 companies. Almost 500 exhibitors from 15 nations showcased innovative trends and technologies from the field of pipe and tube manufacturing, finishing and processing as well as pipe and tube trade at TUBOTECH 2015.

Although Brazil’s economic growth has slowed down and despite the negative growth expected for 2016, the products of the wire, cable and tube industries remain of high importance for the Brazilian industry. Demand is particularly high in the construction and automotive sectors as well as for household electronics in general and manufacturers’ objective to be present on the South American market remains strong.

“The Brazilian market continues to be highly attractive for our exhibitors,” stated Erhard Wienkamp, Division Director of Messe Düsseldorf. “Even in tense economic times it is important to fly your flag, make contacts, strengthen partnerships and prepare business deals. We rely on the Brazilian market and will do our best to develop wire South America further, turning it into an established name in South America.”

Organized by Messe Düsseldorf in cooperation with the Italian partners of the Fiera Milano Brazil, both trade fairs were supported by leading international associations: IWMA - International Wire & Machinery Association, IWCEA - International Wire & Cable Exhibitors Association, WCISA - Wire and Cable Industry Suppliers Association (USA) and the ACIMAF - Italian Wire Machinery Manufacturers Association as well as ITA - International Tube Association and ABITAM - Associação Brasileira da Indústria de Tubos e Accesórios de Metal.

wire South America and TUBOTECH will again be held concurrently from October 3 – 5, 2017 at the Sao Paulo Expo Exhibition & Convention Center. For further information on visiting or exhibiting at wire South America or TUBOTECH 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/WireTube_MDNA

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .